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Guides from the same work as the campaigns
Practical link building, digital PR and SEO guides from GPM Agency. Every article draws on the same publisher-vetting process we use on live campaigns. Topics cover link gap analysis, publisher vetting, anchor text strategy, digital PR, and link building for regulated verticals such as iGaming, crypto and fintech.
Link Building Guide: How It Works and How to Do It Properly
A practical, no-fluff link building guide: how it works, how to run a competitor gap analysis, how to qualify a publisher on 10 real criteria, and how to choose the right tactic.
SaaS Link Building Guide: Where to Actually Get Links
Why SaaS link building isn't like other niches, which pages need authority most, and how to find publishers that reach real buyers, not just traffic.
iGaming Link Building Guide: Why Standard SEO Playbooks Fail
Why most publishers won't accept gambling content, how digital PR routes around that, and what actually makes an iGaming link building campaign work.
Digital PR vs. Guest Posting: Which One Do You Actually Need?
How digital PR actually works, how it compares to guest posting, and an honest framework for deciding which one fits your situation.
AI Search Visibility: What's Confirmed vs. What's Hype
A grounded look at what actually helps a brand show up in AI-generated answers, and what's marketed as “AI SEO” without any confirmed basis.
Anchor Text Strategy: Why There's No Universal Ratio
The five anchor text types, why fixed percentage formulas are misleading, and how to actually diagnose the right mix for your link profile.
DR vs. Organic Traffic: Why a High Score Can Still Be a Bad Link
Domain Rating isn't a Google ranking factor. Here's what it actually measures, why it can diverge from real traffic, and how to judge a link properly.
Guest Posting vs. Niche Edits: How to Actually Choose
A practical comparison of guest posting and niche edits, why neither is inherently safer, and a framework for choosing based on timeline and budget.
How to Vet a Link Building Agency (Including Us)
The real questions that separate a genuine fulfillment partner from a marketplace reseller, plus the red flags worth watching for.
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