White-label link building for SEO agencies

Who does what

Who white-label fulfilment suits

• SEO agencies without an outreach team who want to offer link building without hiring for it.
• Agencies with overflow during busy periods or large client launches.
• Agencies taking on restricted-niche clients in iGaming, crypto or finance, where publisher access is hard to build in-house.
• Agencies with international clients that need native-language placements in several markets.

White-label, in-house or freelancers?

Agencies usually weigh three options when clients start asking for links. The right answer depends on volume, niche mix and how much risk you can carry.

Onboarding: what we need per client

A good brief saves weeks of back-and-forth. For each client we ask for:

• the domain, target market and language
• the pages that should receive links, in priority order
• anchor text preferences and anything to avoid
• publishers, competitors or topics the client must not be associated with
• any existing link data, and whether a link gap analysis should scope the work first
• how approvals should route, and your reporting template if you have one

How engagements run

1. Brief and quote

We quote our cost to you per engagement. You set the client price; we never discuss pricing with your clients.

2. Research and vetting

Prospects come from the client's competitor gap and our publisher relationships, and every site goes through our 10-point publisher vetting process, exactly as in our direct campaigns.

3. Approvals through you

Publisher shortlists and drafts come to you, so you remain the expert in front of your client. Nothing goes live without sign-off.

4. Outreach, content and placement

We handle editor communication, negotiation and content to each publisher's standard.

5. Unbranded reporting

Live URLs, anchors, dates and publisher notes in your template, or ours for you to rebrand. No GPM Agency or GuestPostsManager references appear in anything client-facing.

Confidentiality

We never contact your clients, and NDAs are available on request. There is no minimum volume: partners send anything from a handful of links a month to fifty or more across several clients. Turnaround depends on niche, publisher requirements and content, so we quote timelines per engagement rather than promising a universal turnaround we can't guarantee.

What partners typically white-label

• Ongoing editorial campaigns with monthly placements against an agreed publisher standard.
• Link gap analyses your strategists can present as their own research.
• One-off pushes for launches, market entries or recovery work.
• Restricted-niche fulfilment for iGaming, crypto and finance clients.

Red flags when choosing a fulfilment partner

Your client sees your brand on every report, so a partner's shortcuts become your liability. Be cautious if a provider:

• won't show the publisher before the link goes live, or only offers "non-approval" placements;
• sells by Domain Rating band alone, with no information on traffic, relevance or who else the site links to;
• promises fixed rankings or guaranteed placements on specific major publications;
• delivers large volumes with no vetting or approval step, which usually means link lists or networks rather than outreach;
• can't explain its vetting process or what happens when a placed link disappears;
• wants direct contact with your client.

Ask the same questions of us. Our guide on how to vet a link building agency sets out what good answers look like.

Questions