Industries
Link building for competitive and regulated industries
SaaS, iGaming, fintech and crypto each have different publishers, editorial standards and risks. We run them as separate practices with one vetting standard.
Why the industry changes the campaign
The methodology behind our campaigns is the same in every market: a link gap analysis, 10-point publisher vetting, your approval before publication and transparent reporting. What changes is everything the methodology works on: which publishers exist, what they will accept, how strict their editors are, and what can go wrong. A publisher that moves SaaS rankings is irrelevant to a casino operator, and outreach that opens finance publications will not work on crypto editors.
How our four core industries differ
| Industry | Where rankings are decided | Main publisher constraint | Main risk |
|---|---|---|---|
| SaaS | Category, comparison, alternatives and integration searches | Credible software publications are selective and resist product pitches | Links to the wrong pages, so commercial pages never gain authority |
| iGaming | Market-specific casino, betting and review searches | Most mainstream publishers refuse gambling content | Casino link networks and publishers that sell to every operator |
| Fintech & finance | YMYL searches where trust signals carry extra weight | Fewer publishers with strict editorial review | Low-quality finance link farms and claims that conflict with regulation |
| Crypto & Web3 | Exchange, wallet, project and education searches | Many publishers decline crypto entirely | Repurposed "news" domains and promoting projects that can't be verified |
| CBD | Education, product comparison and local retail searches | Many publishers decline CBD or refuse links to product pages | Bulk "CBD guest post" lists, networks and medical claims |
If your business spans two industries
Many businesses sit across categories, and the right page depends on where your search competition comes from:
| If you are | Start with | Also relevant |
|---|---|---|
| A crypto exchange or wallet | Crypto and Web3 link building | Fintech, for trust and compliance-sensitive content |
| A B2B iGaming platform or game studio | iGaming SEO | SaaS, for comparison and integration pages |
| Accounting, payments or finance software | Fintech and finance link building | SaaS, for category and alternatives searches |
| An iGaming affiliate in several countries | iGaming link building services | International link building |
What stays the same everywhere
- Separate publisher maps. Each industry has its own gap research and vetted publisher pool.
- One vetting standard. The same ten checks apply, with industry-specific attention to compliance signals, author credibility or site history.
- Native-language coverage. International link building across 40+ language markets is available in every industry.
- White-label delivery. Agencies can run any of these industries through white-label fulfilment.
Other industries we work in
Beyond the four core practices we run CBD link building, a restricted niche many agencies avoid; health and wellness, where we look for publishers with identifiable authors and a clean content history; and home and DIY, covered in our home and DIY case study. If your market has a real publisher ecosystem, a gap analysis will show whether a campaign is viable.
Questions
Which market are you competing in?
Tell us your industry and the searches you want to win. We map the competitor gap for your market, free and with no obligation.
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